It’s a Bit Special
Ireland’s past is full of mysterious and magical legends, woven into the history of this ancient island, all-bound by the sea and tied together through rich folklore.
A stone’s throw outside the quiet village of Borrisoleigh, in North County Tipperary, there is a mountain range with a curious name, The Devils Bit. The story goes that on a swelteringly hot day in the middle of summer, the Devil himself and one of Ireland’s most magical warriors, Fionn MacCumhaill, had a terrible row. Young Fionn, realising the devil was losing his temper, took off across the mountain range with the Devil in hot pursuit. Whilst chasing the light-footed Fionn up the mountain, the Devil stubbed his big toe and such was his blinding rage he took a huge bite out of the side of the mountain breaking all of his front teeth in doing so, and he spat it away to where it formed the Rock of Cashel, the great stone seat of the Kings of Munster.
And so the mountain with the great lump taken out of the middle came to be known as the Devils Bit. Famous mountain peak, County Tipperary is home to orchard-grown apples as well as abundance of natural water. Those are key to Devils Bit, Irish dry cider.
At 6% ABV, Devils Bit Irish dry cider come in 500ml bottles and cans, fast becoming Australia’s favourite hard apple cider in cans.
Imported from County Tipperary, this traditional Irish dry cider is fresh, neat and natural, and has a little bite which the devil would bring back through history. Devils Bit brings the devil back in its cider.